The trusted Executive Coach for senior leaders inside some of the world’s most dynamic creative companies.
From fast paced start-ups, to high performing legacy institutions, MELIOR FUTURI helps senior leaders lead more effectively and with greater confidence, clarity and impact.
1:1 Executive Coaching:
Leadership Accelerator
Join senior leaders from around the world in the MELIOR FUTURI Leadership Accelerator, a 12-week 1:1 leadership program designed to help you lead more effectively and with greater confidence, clarity, and impact.
Leadership Development:
Leadership Workshops
Our highly personalized, expertly facilitated leadership workshops are designed to develop the confidence, competence, and conviction your leaders need to lead more effectively and with greater impact in today’s fast-paced creative industries.
Meet your Coach
Alanna Lynch
Hi! I'm Alanna Lynch, an executive coach and business advisor with over 15 years of experience unlocking human potential to inspire creativity, influence change and drive sustainable growth of creatively driven businesses and cultures.
My career began in Sydney’s vibrant advertising industry, but it wasn’t long before I found myself in New York City, where I was lucky enough to serve in senior leadership roles at some of the most influential creative agencies, media companies, and art platforms in the world.
Now, as a certified executive coach, I offer the leadership development, strategic support, and expert guidance that I know firsthand leaders in creative companies need, whether that’s through my 12 week 1:1 leadership program, the Leadership Accelerator or custom Leadership Workshops for teams.
Trusted by senior leaders around the world.
"Alanna's leadership workshop was a truly impactful experience. She created a fun and welcoming environment where leaders of all levels gained a deeper understanding of our individual leadership styles and how we show up at work.
What made Alanna's session truly stand out was its ability to resonate with everyone personally, even though it wasn't tailored to any single manager.
While each of us drew different meanings and lessons from the workshop - some gained the insight and tools to lead more confidently, others discovered more effective ways to communicate with colleagues - we all walked away with practical insights that will inspire us in our daily work.
Plus, she provided unexpected opportunities for meaningful connection with one another."
Julia Simon
Strategy & Operations Deputy, Audio, The New York Times, New York
"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business.
Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise.
Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant.”
CAROLYN BOTHWELL
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna.
She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership.
Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
