I help senior leaders in creative companies unleash their full potential so that they can lead with conviction, unlock creativity, and influence the change needed for enabling great work and achieving sustainable, impactful growth.
1:1 Executive Coaching:
Creative Leadership Accelerator
Join senior leaders from around the world in the Creative Leadership Accelerator, a 12-week 1:1 leadership program designed to help you unlock your full leadership potential and master the art of creative leadership.
Hone your craft as a leader by deepening your ability to lead with conviction, unlock creativity, and influence the change needed to drive impactful growth and enable great creative work.
Team Workshops:
The Business of Creativity Roundtable
Leaders from creatively driven cultures come together to sharpen leadership skills, address blind spots, and discover new ways to inspire creativity and drive innovation.
Through industry-leading assessments, candid discussions, and thought-provoking exercises, your team will harness their collective strengths, build trust, and unite behind a shared vision—leaving engaged, inspired, and empowered to do their best work together.
Trusted by senior leaders around the world.
“Working with Alanna has been a transformative experience. She played a pivotal role in helping me relaunch my consulting business, CB&Co., ensuring it aligns with my strengths and long-term career goals. Her guidance through scope conversations and client relations has been invaluable, and her business advisory support has empowered me to successfully launch my Fractional CMO offering and begin to expand my team.
Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise.
Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant.”
CAROLYN BOTHWELL
BRAND STRATEGY CONSULTANT & FRACTIONAL CMO, CB&CO, BOSTON
“Too often in my leadership journey did I find myself flipping the same problem over and over again in my mind. Then I met Alanna.
She possesses a unique ability to coach one to think and see and solve kaleidoscopically, and she imparts not only sage wisdom but the real deal tools to take back into the trenches of executive leadership.
Blocks will always exist in the professional journey, but with a coach like Alanna, I feel I now have the tools to embrace and overcome them.”
COLLEEN CASH
PRESIDENT, SOTHEBY’S MOTORSPORT, NEW YORK
“Partnering with Alanna has enabled our senior leadership team to unlock deeper insights into their strengths and leadership styles, increasing collaboration and improving communication.
Her ability to listen deeply, identify challenges, and then translate these into relevant programming ensured that the off-site was packed with actionable insights and timely leadership strategies ready for immediate implementation."
LAUREN PRINCE
PRESIDENT, FLAMINGO ESTATE, LOS ANGELES
Meet your Coach
Alanna Lynch
Hi! I'm Alanna Lynch, an executive coach and business advisor with over 15 years of experience unlocking human potential to inspire creativity, influence change and drive sustainable growth of creatively driven businesses and cultures.
My career began in Sydney’s vibrant advertising industry, but it wasn't long before I found myself in New York City, where I was lucky enough to serve in senior leadership roles at some of the most influential creative agencies, media companies, and art platforms in the world.
Now, as a certified executive coach, I offer the leadership development, strategic support, and expert guidance that I know firsthand leaders in creatively businesses and cultures need—through the MELIOR FUTURI Creative Leadership Accelerator for senior leaders and the Business of Creativity Roundtable for teams.
MELIOR MUSINGS
A newsletter packed with insightful musings, inside scoops and actionable strategies to help senior leaders navigate the business of culture, creativity, and the arts, while mastering the art of creative leadership. Written by the founder of MELIOR FUTURI, Alanna Lynch.
Guiding
Principles
While each leader of a creatively driven business faces unique challenges, I believe curiosity, trust, adaptability, and integrity form the foundation for shaping a better future for all.
