To master the art of Creative Leadership, you need both head and heart.
Leading creatively driven businesses, cultures, and teams requires a delicate orchestration of strategy, people, and ideas. Amid dazzling distractions and diverse personalities, this art form calls for a compelling vision, inspiring leadership, thick skin and a curious sense of wonder.
While it's no easy feat, those who can inspire creativity and bring clarity to the chaos will turn bold ideas into extraordinary outcomes — shaping a better future for us all.
But even the most skilled maestros need fine-tuning from time to time. That's where I come in—I help senior leaders unlock their full potential to lead with conviction, inspire creativity, and influence the change needed for enabling great work and achieving sustainable, impactful growth.
1:1 Executive Coaching:
Creative Leadership Accelerator
The Creative Leadership Accelerator is a 12-week, highly personalized leadership program designed to help you unlock your full leadership potential. You’ll learn to lead with more conviction, align creative vision with business strategy, inspire creativity, and influence change within your creatively driven business or culture.
Packed with expert guidance, proven strategies, and practical tools, this program empowers you to overcome challenges and step into your genius zone, enabling you to lead transformative work that drives sustainable, impactful growth.
Team Workshops:
The Business of Creativity Roundtable
Unite your team around a compelling vision for the future, engage in the tough conversations you’ve been avoiding or unsure how to tackle, and harness the collective strengths of your team. Improve communication, strengthen cohesion, and foster the right conditions for creativity and innovation to thrive at the Business of Creativity Roundtable
Trusted by senior leaders around the world.
“Working with Alanna has been a transformative experience. She played a pivotal role in helping me relaunch my consulting business, CB&Co., ensuring it aligns with my strengths and long-term career goals. Her guidance through scope conversations and client relations has been invaluable, and her business advisory support has empowered me to successfully launch my Fractional CMO offering and begin to expand my team.
Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise.
Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant.”
CAROLYN BOTHWELL
BRAND STRATEGY CONSULTANT & FRACTIONAL CMO, CB&CO, BOSTON
“Too often in my leadership journey did I find myself flipping the same problem over and over again in my mind. Then I met Alanna.
She possesses a unique ability to coach one to think and see and solve kaleidoscopically, and she imparts not only sage wisdom but the real deal tools to take back into the trenches of executive leadership.
Blocks will always exist in the professional journey, but with a coach like Alanna, I feel I now have the tools to embrace and overcome them.”
COLLEEN CASH
PRESIDENT, SOTHEBY’S MOTORSPORT, NEW YORK
“Partnering with Alanna has enabled our senior leadership team to unlock deeper insights into their strengths and leadership styles, increasing collaboration and improving communication.
Her ability to listen deeply, identify challenges, and then translate these into relevant programming ensured that the off-site was packed with actionable insights and timely leadership strategies ready for immediate implementation."
LAUREN PRINCE
PRESIDENT, FLAMINGO ESTATE, LOS ANGELES
Meet your Coach
Alanna Lynch
Hi! I'm Alanna Lynch, an executive coach and business advisor with over 15 years of experience unlocking human potential to inspire creativity, influence change and drive sustainable growth of creatively driven businesses and cultures.
My career began in Sydney’s vibrant advertising industry, but it wasn't long before I found myself in New York City, where I was lucky enough to serve in senior leadership roles at some of the most influential creative agencies, media companies, and art platforms in the world.
Now, as a certified executive coach, I offer the leadership development, strategic support, and expert guidance that I know firsthand leaders in creatively businesses and cultures need—through the MELIOR FUTURI Creative Leadership Accelerator for senior leaders and the Business of Creativity Roundtable for teams.
MELIOR MUSINGS
A newsletter packed with insightful musings, inside scoops and actionable strategies to help senior leaders navigate the business of culture, creativity, and the arts, while mastering the art of creative leadership. Written by the founder of MELIOR FUTURI, Alanna Lynch.
Guiding
Principles
While each leader of a creatively driven business faces unique challenges, I believe curiosity, trust, adaptability, and integrity form the foundation for shaping a better future for all.
