Classical marble bust statue, representing the Lead Like An Artist philosophy

LEAD LIKE AN ARTIST

LEAD LIKE
AN ARTIST

Strategic advisory for creative, brand and marketing leaders


by Alanna Lynch

Most LEADERS are taught to think like analysts. The best ones learn to lead like artists.

Most LEADERS are taught to think like analysts. The best ones learn to lead like artists.

In a world increasingly focused on efficiency and optimisation, leaders are under enormous pressure to think more like analysts, spending more and more time playing it safe and managing risk, competing in a ruthless race to the bottom.


The leaders having the greatest impact are those who can set a vision beyond our wildest imaginations, align people who care and commit, not just comply, and execute brave work, that works.

Trusted by creative, brand and marketing leaders from around the world.

  • Longina Phillips Designs
  • The New York Times
  • Flamingo Estate
  • Loeffler Randall
  • Merivale
  • Fabric
  • Houston
  • Ava Labs
  • Athletics
  • CB&Co
  • Athletics
  • Athletics
  • Athletics
  • Athletics

MEET YOUR ADVISOR

Hi, I'm Alanna, a strategic advisor who helps creative, brand and marketing LEADERS bring their bravest vision to life.

Hi, I'm Alanna, a strategic advisor who helps creative, brand and marketing LEADERS bring their bravest vision to life.

I’ve spent 20 years building brands and transforming businesses across the creative industry, including executive leadership roles at Chandelier, The New York Times, and Artnet, in New York City.


Now, I help senior leaders set an inspiring vision, align their people behind it, and execute it bravely.


My approach is part strategic advisor, part leadership coach, and part agitator. I’ll ask the questions no one else will, give you the feedback that others won’t and bring a strategic point of view shaped by 20 years of being in the trenches and doing the work.

Alanna Lynch, Strategic Leadership Advisor at MELIOR FUTURI

CLIENT LOVE

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

CLIENT LOVE

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

CLIENT LOVE

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI