1:1 strategic advisory for creative, brand and marketing leaders who want to bring their bravest vision to life.

1:1 strategic advisory for creative, brand and marketing leaders who want to bring their bravest vision to life.

1:1 strategic advisory for creative, brand and marketing leaders who want to bring their bravest vision to life.

We’ve all felt the increasing pressure to do more of the same, and to do it with less. The exhaustion of trying to get people on board with a future direction they had no part in shaping, and the frustration of watching good ideas get watered down, until everything feels the same.


This work will help you build the conviction to envision what’s possible, the influence to bring the people who matter along with you, and the courage to execute it without watering it down. And you’ll come out the other side a stronger leader for it.

We’ve all felt the increasing pressure to do more of the same, and to do it with less. The exhaustion of trying to get people on board with a future direction they had no part in shaping, and the frustration of watching good ideas get watered down, until everything feels the same.


This work will help you build the conviction to envision what’s possible, the influence to bring the people who matter along with you, and the courage to execute it without watering it down. And you’ll come out the other side a stronger leader for it.

HOW I HELP

1

ENVISION

what’s possible

2

ALIGN

the people who matter

3

EXECUTE

bravely

1

ENVISION

what’s possible

2

ALIGN

the people who matter

3

EXECUTE

bravely

1

ENVISION

what’s possible

2

ALIGN

the people who matter

3

EXECUTE

bravely

Alanna Lynch, Strategic Leadership Advisor and founder of MELIOR FUTURI

WHAT'S INCLUDED

10 x 1:1 strategic advisory sessions,
focused on the real business challenges and opportunities in front of you

Evidence-based leadership assessment and debrief,
to understand how you lead and where you’re strongest

Actionable 360° feedback from stakeholders,
to uncover blind spots and expand perspective

Key insights and next steps
shared as notes after each session

Practical frameworks and tools
shared when needed

On-demand support between sessions
for time-sensitive decisions

IDEAL FOR

SENIOR LEADERS across creative industries, and brand or marketing leaders, with creative, management and/or P&L responsibility.

Delivered primarily via video, with in-person options available depending on location. Based in Melbourne and Sydney, working with leaders across Australia, Asia, the US and Europe.

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Ava Labs engaged Alanna Lynch to provide executive coaching and advisory for a senior executive on our team, and from the outset her approach stood out. Before any coaching began, Alanna's due diligence was thorough: she grounded her work in stakeholder interviews, validated assessments, and a genuine effort to understand the individual and the organization before designing a program. That rigor gave us real confidence going in and her background and credentials were a strong fit for our fast-paced, high-growth environment. Alanna's flexibility set her apart throughout the engagement. Rather than applying a one-size-fits-all curriculum, she tailored her methodology to the executive's specific leadership style and needs, drawing on her broad experience across varied coaching methods to shape the sessions. Alanna also brought a level of professionalism that made the entire process seamless. She was thoughtful about confidentiality and consistently followed through to ensure the coaching translated into lasting change. We'd readily recommend her to any organization looking for an executive coach and advisor who combines genuine expertise with a highly personalized approach.

KK Mayo

Senior Director of People Operations, New York

Houston Group client logo

FREQUENTLY ASKED QUESTIONS

What is your approach?

My perspective on what makes a great leader is influenced less by successful entrepreneurs and more by artists and creative visionaries. I’m inspired by their ability to envision what’s possible, not just what’s plausible, to get people to care deeply about their work, and their courage to execute bold work. I bring that lens, plus 20 years of building brands and transforming businesses, to every session. Part strategic advisor, part leadership coach, part agitator.

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

What is your approach?

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

What is your approach?

My perspective on what makes a great leader is influenced less by successful entrepreneurs and more by artists and creative visionaries. I’m inspired by their ability to envision what’s possible, not just what’s plausible, to get people to care deeply about their work, and their courage to execute bold work. I bring that lens, plus 20 years of building brands and transforming businesses, to every session. Part strategic advisor, part leadership coach, part agitator.

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne & Sydney, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI