OUR SERVICES
1:1 leadership ADVISORY and executive COACHING for SENIOR leaders who want to LEAD with greater CLARITY, conviction, and INFLUENCE.
1:1 leadership ADVISORY and executive COACHING for SENIOR leaders who want to LEAD with greater CLARITY, conviction, and INFLUENCE.
In a world increasingly focused on efficiency and optimisation, leaders are under pressure to act more like analysts, spending more and more time playing it safe and managing risk.
The leaders who'll have the greatest impact are those who can think more expansively, act with conviction, and adapt to failure rather than avoid it. They're the ones savvy enough to influence even the most skeptical stakeholders, and strategic enough to deliver ambitious work, that works.
The ones who lead more like artists.
In a world increasingly focused on efficiency and optimisation, leaders are under pressure to act more like analysts, spending more and more time playing it safe and managing risk.
The leaders who'll have the greatest impact are those who can think more expansively, act with conviction, and adapt to failure rather than avoid it. They're the ones savvy enough to influence even the most skeptical stakeholders, and strategic enough to deliver ambitious work, that works.
The ones who lead more like artists.
In a world increasingly focused on efficiency and optimisation, leaders are under pressure to act more like analysts, spending more and more time playing it safe and managing risk.
The leaders who'll have the greatest impact are those who can think more expansively, act with conviction, and adapt to failure rather than avoid it. They're the ones savvy enough to influence even the most skeptical stakeholders, and strategic enough to deliver ambitious work, that works.
The ones who lead more like artists.
THE
THE
THE
ENGAGEMENT
ENGAGEMENT
ENGAGEMENT
A trusted space to work through today's challenges and tomorrow's opportunities, with an experienced executive.
Evidence-based assessment to clarify your leadership style and unique strengths
Actionable 360° feedback to uncover blind spots and expand perspective
x12 advisory sessions, responding to real time decisions and demands
On-demand support between sessions for time-sensitive decisions
We work with leaders across industries, from creative agencies and media companies to hospitality, wellness, fashion, and finance.
Delivered primarily via video, with in-person options available depending on location. Based in Melbourne, working with leaders across Australia, the US, and internationally.
THE
THE
THE
OUTCOME
OUTCOME
OUTCOME
Over three months, you'll develop five creative leadership capabilities:
Over three months, you'll develop five creative leadership capabilities:
1 EXPANSIVE THINKING : See things differently and solve them more creatively
1 EXPANSIVE THINKING : See things differently and solve them more creatively
1 EXPANSIVE THINKING : See things differently and solve them more creatively
2 CONFIDENT CONVICTION : Discover your unique leadership style and learn how to embrace your strengths
2 CONFIDENT CONVICTION : Discover your unique leadership style and learn how to embrace your strengths
2 CONFIDENT CONVICTION : Discover your unique leadership style and learn how to embrace your strengths
3 ADAPTIVE LEADERSHIP : Run small experiments, and learn to adapt to feedback and failure
3 ADAPTIVE LEADERSHIP : Run small experiments, and learn to adapt to feedback and failure
3 ADAPTIVE LEADERSHIP : Run small experiments, and learn to adapt to feedback and failure
4 INSPIRING INFLUENCE : Inspire and align teams to a co-created vision, while building trust and credibility
4 INSPIRING INFLUENCE : Inspire and align teams to a co-created vision, while building trust and credibility
4 INSPIRING INFLUENCE : Inspire and align teams to a co-created vision, while building trust and credibility
5 COURAGEOUS DELIVERY : Make the case for ambitious work, and navigate the trade-offs needed to get it made
5 COURAGEOUS DELIVERY : Make the case for ambitious work, and navigate the trade-offs needed to get it made
5 COURAGEOUS DELIVERY : Make the case for ambitious work, and navigate the trade-offs needed to get it made
This isn't a course or a fixed curriculum, but a dynamic leadership practice you develop and refine over time. Like any craft, the skills and strategies you pick up build on each other, and the more you apply them, the faster you will figure out what works for you, and the more instinctive and masterful you become.
The work is led by what you need, in real time. Some leaders want to strengthen one or two capabilities, others want to build across all five. Either way, each capability is designed to strengthen the others, so the work compounds however you focus it.
This isn't a course or a fixed curriculum, but a dynamic leadership practice you develop and refine over time. Like any craft, the skills and strategies you pick up build on each other, and the more you apply them, the faster you will figure out what works for you, and the more instinctive and masterful you become.
The work is led by what you need, in real time. Some leaders want to strengthen one or two capabilities, others want to build across all five. Either way, each capability is designed to strengthen the others, so the work compounds however you focus it.
This isn't a course or a fixed curriculum, but a dynamic leadership practice you develop and refine over time. Like any craft, the skills and strategies you pick up build on each other, and the more you apply them, the faster you will figure out what works for you, and the more instinctive and masterful you become.
The work is led by what you need, in real time. Some leaders want to strengthen one or two capabilities, others want to build across all five. Either way, each capability is designed to strengthen the others, so the work compounds however you focus it.
READY TO LEAD
LIKE AN ARTIST?
READY TO LEAD LIKE AN ARTIST?
CLIENT LOVE
CLIENT LOVE
Trusted by senior leaders around the world
"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney
"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney"Alanna is an inquisitive coach who made it easy to step back and see things differently. The program has changed the way I think - I now have greater self-awareness and a broader perspective, especially in how I work with others. Working with someone who has experience with creative teams was especially important to me, and that perspective has been very valuable. The tools I've picked up, especially around giving feedback and how I show up in meetings, have already helped me feel more confident and prepared. The sessions were relaxed but focused, and I came away with practical tools I use every day."
Senior Leader
Merivale, Sydney
"Alanna is an inquisitive coach who made it easy to step back and see things differently. The program has changed the way I think - I now have greater self-awareness and a broader perspective, especially in how I work with others. Working with someone who has experience with creative teams was especially important to me, and that perspective has been very valuable. The tools I've picked up, especially around giving feedback and how I show up in meetings, have already helped me feel more confident and prepared. The sessions were relaxed but focused, and I came away with practical tools I use every day."
Senior Leader
Merivale, Sydney"Alanna is an inquisitive coach who made it easy to step back and see things differently. The program has changed the way I think - I now have greater self-awareness and a broader perspective, especially in how I work with others. Working with someone who has experience with creative teams was especially important to me, and that perspective has been very valuable. The tools I've picked up, especially around giving feedback and how I show up in meetings, have already helped me feel more confident and prepared. The sessions were relaxed but focused, and I came away with practical tools I use every day."
Senior Leader
Merivale, Sydney"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York
"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York
"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York"Working with Alanna reshaped how I think about my career. Simple shifts in how I communicate, negotiate, and navigate executive situations have helped me level up in ways I didn’t expect. I highly recommend the program - it’s an investment in your growth and your mindset."
Kori
Creative Director, Founder KDM Creative, Philadelphia
"Working with Alanna reshaped how I think about my career. Simple shifts in how I communicate, negotiate, and navigate executive situations have helped me level up in ways I didn’t expect. I highly recommend the program - it’s an investment in your growth and your mindset."
Kori
Creative Director, Founder KDM Creative, Philadelphia"Working with Alanna reshaped how I think about my career. Simple shifts in how I communicate, negotiate, and navigate executive situations have helped me level up in ways I didn’t expect. I highly recommend the program - it’s an investment in your growth and your mindset."
Kori
Creative Director, Founder KDM Creative, Philadelphia
Frequently Asked Questions
Frequently Asked Questions
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
explore other Services
explore other Services
explore other Services
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.