1:1 strategic leadership advisory for creative, brand and marketing leaders who want to bring their most courageous visions to life.

1:1 strategic leadership advisory for creative, brand and marketing leaders who want to bring their most courageous visions to life.

1:1 strategic leadership advisory for creative, brand and marketing leaders who want to bring their most courageous visions to life.

We’ve all felt the increasing pressure to do more of the same, and to do it with less. The exhaustion of trying to get people on board with a future direction they had no part in shaping, and the frustration of watching good ideas get watered down, until everything feels the same.


This work will help you build the conviction to envision a better future for you or your team, the influence to genuinely bring people along with you, and the courage to realize the most audacious, unforgettable version of your vision.

We’ve all felt the increasing pressure to do more of the same, and to do it with less. The exhaustion of trying to get people on board with a future direction they had no part in shaping, and the frustration of watching good ideas get watered down, until everything feels the same.


This work will help you build the conviction to envision a better future for you or your team, the influence to genuinely bring people along with you, and the courage to realize the most audacious, unforgettable version of your vision.

EXPECTED OUTCOMES

1

IMAGINE

a better future

2

INSPIRE

commitment

3

EXECUTE

courageously

1

IMAGINE

a better future

2

INSPIRE

commitment

3

EXECUTE

courageously

1

IMAGINE

a better future

2

INSPIRE

commitment

3

EXECUTE

courageously

Alanna Lynch, Strategic Leadership Advisor and founder of MELIOR FUTURI

WHAT'S INCLUDED

Evidence-based leadership assessment and debrief,
to clarify your leadership style and identify your unique strengths

Actionable 360° feedback from stakeholders,
to uncover blind spots and expand perspective

x12 1:1 strategic leadership advisory sessions,
responding to real time business challenges and opportunities

Key insights and next steps
shared as notes after each session

Practical frameworks and tools
shared when needed

On-demand support between sessions
for time-sensitive decisions

IDEAL FOR

SENIOR LEADERS across creative industries, and brand or marketing leaders, with creative, management and/or P&L responsibility.

Delivered primarily via video, with in-person options available depending on location. Based in Melbourne, working with leaders across Australia, Asia, the US and Europe.

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day-to-day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support.

Stacey Saunders

General Manager, Sydney

Houston Group client logo

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day-to-day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support.

Stacey Saunders

General Manager, Sydney

Houston Group client logo

Trusted by creative, brand and marketing LEADERS from Sydney to NEW YORK.

Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day-to-day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support.

Stacey Saunders

General Manager, Sydney

Houston Group client logo

FREQUENTLY ASKED QUESTIONS

What is your approach to strategic leadership advisory?

My approach is part strategic advisor, part leadership coach, and part agitator. I'll ask the questions no one else will, give the feedback others won't, and bring a strategic point of view shaped by 20 years of building brands and transforming businesses, including executive leadership roles at Chandelier, The New York Times and Artnet in New York City. My perspective on what makes a great leader is influenced less by successful entrepreneurs and more by artists and creative visionaries. I'm inspired by their ability to envision what's possible, not just what's plausible, how they can get people to care so deeply about their work, and their courage to execute bold work.

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

What's the investment?

What is your approach to strategic leadership advisory?

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

What's the investment?

What is your approach to strategic leadership advisory?

My approach is part strategic advisor, part leadership coach, and part agitator. I'll ask the questions no one else will, give the feedback others won't, and bring a strategic point of view shaped by 20 years of building brands and transforming businesses, including executive leadership roles at Chandelier, The New York Times and Artnet in New York City. My perspective on what makes a great leader is influenced less by successful entrepreneurs and more by artists and creative visionaries. I'm inspired by their ability to envision what's possible, not just what's plausible, how they can get people to care so deeply about their work, and their courage to execute bold work.

How do I know this is right for me?

What does a typical session look like?

What results can I expect, and how long does it take?

What's the investment?

Strategic leadership advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic leadership advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI

Strategic leadership advisory and executive coaching for senior creative, brand and marketing leaders, led by Alanna Lynch, former Chandelier, The New York Times and Artnet executive. Based in Melbourne, working with leaders across Australia, Asia, the US and Europe.

MELIOR FUTURI acknowledges the Wurundjeri Woi-wurrung people of the Kulin Nation as the Traditional Custodians of the land on which we work. Sovereignty was never ceded. We pay our respects to Elders past, present, and emerging.

© 2026 MELIOR FUTURI