OUR SERVICES
1:1 leadership ADVISORY and executive COACHING for SENIOR leaders who want to LEAD with greater CLARITY, conviction, and INFLUENCE.
1:1 leadership ADVISORY and executive COACHING for SENIOR leaders who want to LEAD with greater CLARITY, conviction, and INFLUENCE.
When anything you say can turn into a brief, it becomes harder to think out loud. When everyone looks to you for answers, it's harder to admit you're unsure. And when there's no space to step back and work through what's really getting in your way, and no one to challenge your thinking or offer a fresh perspective, it's easy to feel stuck, or stagnant.
FOR
FOR
FOR
SENIOR LEADERS
SENIOR LEADERS
SENIOR LEADERS
This is a highly personalised leadership advisory and executive coaching service, guided by an experienced executive, strategic advisor, and certified coach. It gives you the space to work through what matters most, as you:
Navigate complex challenges when the old solutions no longer work
Make difficult decisions without clear answers
Lead through constant change and uncertainty
Influence and inspire, not just manage and direct
Juggle competing priorities with limited resources
We work with leaders across industries — from creative agencies and media companies to hospitality, wellness, fashion, and finance.
THE
THE
THE
ENGAGEMENT
ENGAGEMENT
ENGAGEMENT
Our 3 month engagement is a serious commitment for leaders who are ready to do the work and includes:
Evidence-based leadership assessment to clarify your style, strengths, and blind spots
Actionable 360° feedback to surface patterns, deepen self-awareness and expand perspective
12 confidential 1:1 client-led advisory and coaching sessions, focused on your real decisions, relationships, challenges and opportunities
On-demand support between sessions for time-sensitive decisions and urgent challenges
Delivered primarily via video, with in-person options available depending on location. Based in Melbourne, working with leaders across Australia, the US, and internationally.
THE
THE
THE
OUTCOME
OUTCOME
OUTCOME
Over four months, you'll develop five creative leadership capabilities that change how you lead:
Over four months, you'll develop five creative leadership capabilities that change how you lead:
1 HOW ARTISTS THINK
1 HOW ARTISTS THINK
1 HOW ARTISTS THINK
You'll reframe problems more expansively, see possibilities others miss, and use constraints to sharpen your thinking rather than shut it down
You'll reframe problems more expansively, see possibilities others miss, and use constraints to sharpen your thinking rather than shut it down
2 HOW ARTISTS ACT
2 HOW ARTISTS ACT
2 HOW ARTISTS ACT
You'll make more courageous decisions, take a stand when it matters, and lead with the kind of vulnerability that gives others permission to be brave
You'll make more courageous decisions, take a stand when it matters, and lead with the kind of vulnerability that gives others permission to be brave
3 HOW ARTISTS ADAPT
3 HOW ARTISTS ADAPT
3 HOW ARTISTS ADAPT
You'll run small experiments before big bets, treat failure as data not defeat, and build the self-awareness to learn and adapt in real time
You'll run small experiments before big bets, treat failure as data not defeat, and build the self-awareness to learn and adapt in real time
4 HOW ARTISTS INFLUENCE
4 HOW ARTISTS INFLUENCE
4 HOW ARTISTS INFLUENCE
You'll inspire genuine buy-in, communicate a vision that moves people, and co-create in ways that build real ownership
You'll inspire genuine buy-in, communicate a vision that moves people, and co-create in ways that build real ownership
5 HOW ARTISTS DELIVER
5 HOW ARTISTS DELIVER
5 HOW ARTISTS DELIVER
You'll know what's essential versus negotiable, make smarter trade-offs, and deliver work that's both ambitious and commercially viable
You'll know what's essential versus negotiable, make smarter trade-offs, and deliver work that's both ambitious and commercially viable
Developing a creative leadership practice takes time. The clients that get the most out of this work are the ones who are the most committed to their sessions and consistent in applying what they learn. Over time, the people around them start to notice — not because they're louder, but because they're more intentional, more influential, more impactful.
Developing a creative leadership practice takes time. The clients that get the most out of this work are the ones who are the most committed to their sessions and consistent in applying what they learn. Over time, the people around them start to notice — not because they're louder, but because they're more intentional, more influential, more impactful.
CLIENT LOVE
CLIENT LOVE
Trusted by senior leaders around the world
"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney
"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney"Working with Alanna was a transformative experience. She helped me clearly identify my leadership strengths, reduce my imposter syndrome, and lead with greater confidence and clarity. Her ability to combine deep understanding with practical, actionable strategies has meaningfully improved the way I work day to day. Beyond her skill, she is a genuine joy to work with, and I feel fortunate to have her ongoing support."
Stacey Saunders
General Manager, Houston Group, Sydney"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business. Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise. Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant."
Carolyn Bothwell
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Working with Alanna provided an invaluable opportunity to pause, reflect and fine tune my management skills, to ensure I'm able to show up in a way that supports both myself and the business. Her wisdom and firm but fair guidance ensured I was able to be true with myself, and focus on the areas I need to, to take me further."
Gretel Maltabarow
Managing Director, Houston Group, Sydney"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York
"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna. She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership. Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
Colleen Cash
President, Sotheby's Motorsport, New York"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York
"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York"Working with Alanna as my Executive Coach was a rich and rewarding experience. Her personalized approach unlocked deep insights about my leadership style that propelled me to navigate professional hurdles with a newfound assurance and grace. Highly recommend – the experience was invaluable."
Kristen Ord
Managing Director, Athletics NYC, New York
READY TO LEAD
LIKE AN ARTIST?
READY TO LEAD LIKE AN ARTIST?
Frequently Asked Questions
Frequently Asked Questions
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
How is this different from traditional executive coaching?
I'm a certified executive coach, so coaching is part of what I do — but this isn't a traditional coaching engagement. Think of it more like having a senior advisor in your corner. I draw on my experience as a former MD, COO and CEO to work with you on real challenges in real time — your strategy, your stakeholders, your decisions. It's less "how does that make you feel" and more "tell me what you're facing, here's what I'm seeing, let's work through it together."
What does a typical session look like?
How do I know if this is right for me?
How long does it take to see results?
What’s the investment?
explore other Services
explore other Services
explore other Services
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.
Creative Leadership Workshops
For Organizations
What's Included:
Interactive workshops that build creative leadership capabilities — helping teams think differently, act courageously, and deliver bold work that gets results.
Executive Alignment
For Senior Leadership Teams
What's Included:
A discreet advisory service for senior leadership teams who need clarity, alignment, and momentum on strategy, priorities, or organizational change.